Waterfront project to shake up Dubai property market

Peninsula will be located in the heart of Dubai, in Business Bay

A city well known for its premium waterfront properties, Dubai’s iconic Palm Jumeirah and Dubai Marina are synonymous with the city’s reputation for offering residents, visitors and investors world-class properties with a vibrant outdoor lifestyle on their doorstep.

For the first time, these same lifestyle attributes are now set to be offered in the heart of Business Bay, the central business district of the city. Designed by Select Group, an award-winning developer established in 2002, the Peninsula project will offer residents over 300,000 sq. m. of gross floor area and will be the first community-focused, master-planned waterfront development in this constantly developing residential and professional hub.

The development will be located on a half-island, surrounded by water on three sides, offering its residents an oasis of serenity with uninterrupted views of the glistening Dubai Canal, spectacular Downtown skyline and Burj Khalifa, in what will become one of the city’s most sought-after destinations.

Peninsula will be comprised of seven modern, individually designed and architecturally complementary towers. The units will include a wide range of living options to cater to couples, families, young professionals and those looking to experience Dubai’s exclusive waterfront lifestyle, ranging from studios, one-bedroom up to five-bedroom units, low-rise waterfront duplexes and full-floor penthouses.

World-class amenities

As a purpose-designed master development, Select Group is creating Peninsula as a community with state-of-the-art lifestyle amenities, offering residents plentiful choices and convenience on their doorstep. These world-class amenities will include shops, salons, boutiques and entertainment spaces, as well as a waterfront marketplace with an array of food and beverage venues, including casual cafes and sophisticated restaurants.

With the current market trends, the ever-increasing demand for waterfront residential living and the elevated variety of planned residential units, Peninsula is staged to become the most sought-after waterfront community in the city.

The community has been planned with the health and well-being of residents at the centre of its philosophy. Whether it’s taking a pleasant stroll along the Dubai Canal boulevard or enjoying recreation time in one of the many green spaces and parks, the development will provide residents with plentiful opportunities to unwind away from the bustle of city life.

An active lifestyle will also be catered for at the forefront of this unique community with swimming pools, walking, running and cycling tracks, basketball, tennis and padel courts and gym and yoga spaces. Residents can also expect children’s play areas and a skate park.

On the doorstep of Downtown Dubai

While Peninsula will offer a multitude of amenities, its central location also means that the community will be in close vicinity to some of the city’s leading attractions. Located on the doorstep of Downtown Dubai, Peninsula is within easy reach of Dubai Mall, Dubai Opera, Emaar Boulevard, the Dubai Fountain and the world-famous Burj Khalifa.

Referring to the project, Rahail Aslam, founder and Group CEO of Select Group says, "Our primary focus with the Peninsula master-plan is developing a socially vibrant waterfront community that offers various upscale services and amenities, placing active living and social lifestyles at its core.

"With the current market trends, the ever-increasing demand for waterfront residential living and the elevated variety of planned residential units, Peninsula is staged to become the most sought-after waterfront community in the city."

The Peninsula will become part of Select Group’s extensive portfolio comprising of 15 completed developments, accounting for more than 7,000 homes – equivalent to 20 million sq. ft. of property. The first tower in the Peninsula project will be completed in September 2024.