Rove and IRTH Unveil New Branded Residences in Dubai to Meet Growing Demand
Rove and IRTH expand partnership with two new Dubai properties following successful Downtown Dubai launch.
Targeting 3,000 branded residences in five years, Rove Home caters to young professionals with connected locations, comfort, and amenities.
Rove Home Marasi Drive in Business Bay offers studios, 1 & 2-bedroom apartments, co-working spaces, pools, rooftop facilities, and direct park access.
Unique space planning with Ori modular solutions and digital home features in all units.
The project caters to dynamic preferences with value, efficiency, and a vibrant atmosphere.
In response to the increasing appetite for innovative real estate solutions, Rove, in collaboration with the local real estate platform IRTH, is set to expand its footprint in Dubai with the introduction of two new properties. This move comes on the heels of their highly successful initial project in Downtown Dubai in 2023. With a vision to launch 3,000 branded residences over the next five years, Rove Home is poised to redefine urban living by offering residences that are not just spaces to live but ecosystems designed for lifestyle, work, and leisure.
Rove Home brings the essence of Rove Hotels' vibrant and community-centric living to residential spaces. Each property is a hub of activity, featuring unique designs, communal areas brimming with energy, and amenities that cater to every need from morning till night. These include co-working spaces, entertainment options, Rove Cafés, and sports facilities, ensuring residents have everything they need within their living environment.
The latest venture between Rove and IRTH, Rove Home Marasi Drive, is set to become a serene retreat in the bustling Business Bay area. The project promises a blend of comfort and luxury with its diverse amenities, including indoor and outdoor pools, co-working spaces, and fitness centers. At its core, the Sky Garden offers a tranquil space for relaxation and wellness, complemented by an outdoor cinema and amphitheater for communal entertainment.
Rove Home Marasi Drive will offer a variety of fully furnished living spaces, from studios to two-bedroom apartments, all featuring smart, modular designs by Ori to enhance functionality and style. These homes will incorporate digital solutions for a seamless living experience, merging aesthetics with practicality.
Situated near key Dubai landmarks and with direct access to Marasi Drive’s park and promenade, the project ensures residents enjoy an enriched urban lifestyle. This initiative reflects Rove's commitment to innovation in residential living, as articulated by Paul Bridger, COO of Rove Hotels, emphasizing the brand's aim to introduce distinctive, contemporary living solutions in Dubai.