• Dubai is poised to complete 140 branded real estate projects by 2031, leading the global market.

• The city has outpaced other major markets, such as Miami, New York, and London, in the branded residences sector.

• Dubai hosts nearly 140 branded projects, both completed and projected, attracting a global clientele.

• The demand for branded residences worldwide is expected to double by 2031, with significant growth in the Middle East.

• Dubai’s branded residences market could see a 10-20% price surge in the coming years, driven by high demand from ultra-high-net-worth individuals (UHNWIs).

• Branded residences in Dubai often feature collaborations with luxury brands and designers, enhancing their appeal and value.

• Hotel-branded residences, making up 79% of the market in 2024, offer luxury amenities and services.

• The UAE government supports foreign investment in high-value real estate through initiatives like the Golden Visa.

• Dubai's strategic development and luxury offerings make it a prime destination for global elites and investors.

Dubai has long been synonymous with luxury living, architectural innovation, and a forward-looking real estate market. Over the coming years, these attributes are expected to fuel a marked rise in branded residences. By 2031, Dubai aims to complete 140 such projects, reinforcing the emirate’s status as the global leader in a sector on track to double worldwide. This expansion, driven by global demand, diverse investor profiles, and a robust economy, offers off-plan investors a compelling opportunity to enter a thriving market.

Global Leadership in Branded Residences
Branded residences, known for their association with prestige hotel groups or internationally recognized lifestyle and fashion brands, have grown substantially in recent years. Estimates suggest that the number of branded real estate projects globally will soar to around 1,530 by 2031, with Dubai at the forefront. The city has numerous completed and upcoming branded projects, surpassing well-known markets such as Miami, New York, Phuket, and London. Buyers find these developments appealing because they combine luxury amenities and trusted brand quality with the promise of strong capital appreciation.

A Market Poised for Price Growth
The significant influx of wealth into the emirate is expected to push prices for branded residences upward by 10-20% from their current average of roughly $1,769 (AED6,500) per square foot. In specific prime locations—particularly waterfront sites or those offering iconic views—price increases could reach as high as 25%. This predicted appreciation directly impacts off-plan property investors, who often seek early entry into developments, allowing them to benefit from capital gains as projects near completion.

Attracting Global UHNWIs and Diverse Investors
A notable driver of this sector’s growth is the arrival of Ultra-High Net Worth Individuals worldwide. Investors from India, Europe, Russia, China, and the United States find Dubai’s stability, safety, and world-class infrastructure appealing. This demographic tends to prioritize both a lifestyle upgrade and strategic asset allocation. Branded residences fit neatly into this investment narrative, combining reliable brand standards with potential long-term value through rental yields or capital appreciation.

Sustained Rental Demand and Yield Growth
Beyond capital gains, rental yields also make branded residences an attractive proposition. Analysts predict rental incomes in this segment to grow at about 12% per year through 2026. In a city where property demand remains strong, branded residences offer high occupancy rates, enhanced by global name recognition and hotel-level services that appeal to a broad tenant base. This is a compelling advantage for off-plan buyers looking to secure stable, long-term returns.

A Supportive Economic and Policy Environment
Dubai’s position as a global hub is underpinned by its political stability, favourable tax regime, and strategic geographic location. Buyers benefit from the emirate’s user-friendly investor environment, which includes foreign ownership rights in select freehold zones and the introduction of the Golden Visa program. The visa initiatives, offering long-term residency to qualifying investors, enhance Dubai’s appeal as a permanent or semi-permanent base, encouraging property purchases.

These policies have also contributed to steady population growth, with more international professionals and affluent families choosing Dubai as a long-term residence. The resulting uptick in demand for premium housing options—particularly those associated with globally recognized brands—further cements the viability of off-plan investments in the branded residences segment.

A Mature and Evolving Luxury Market
While branded real estate initially centred on luxury hotel operators, the market has diversified to include partnerships with renowned fashion houses, automotive brands, and watchmakers. Dubai’s developers have recognized the need to stand out. New projects often feature innovative architecture, panoramic water views, private beaches, rooftop helipads, and advanced smart home integrations. These unique selling points enhance brand value and investor confidence.

In addition, many upcoming developments cater specifically to lifestyle-driven demands—privacy, dedicated concierge services, access to cultural and recreational venues, and proximity to fine dining and luxury retail options. Together, these features create a comprehensive living experience that appeals to high-net-worth individuals and long-term investors seeking stable assets in a rapidly evolving market.

Global Wealth Migration and Long-Term Stability
The movement of global wealth toward Dubai is no coincidence. The city’s reputation for safety, economic resilience, and ease of doing business resonates strongly with elite investors. As capital moves from Asia, Europe, and beyond into Dubai’s real estate market, the emirate’s diverse property offerings ensure it remains competitive. Increasingly, property buyers see Dubai as more than just a seasonal getaway—it is a strategic investment hub that benefits from year-round demand.

Looking ahead, experts predict that the global wealth shift and the interest of UHNWIs will continue to benefit Dubai’s property market. As the Middle East region grows more than other global markets in branded residences, Dubai’s advantage becomes even more evident. By 2028, branded residential projects in the city are forecast to reach 120. These are not just numbers but significant indicators of Dubai’s ongoing momentum and ability to attract both capital and respected global brands.

Off-Plan Opportunities for the Savvy Investor
Off-plan opportunities in the branded residences segment may prove particularly fruitful for investors seeking to maximise returns. Purchasing property before completion typically offers more competitive pricing, giving investors potential capital gains as the project nears completion and enters the active resale market. With Dubai’s robust economic fundamentals, appealing lifestyle, and investor-friendly policies, off-plan acquisitions represent a strategic approach to building a diversified, profitable real estate portfolio.

A Market Set to Thrive
Dubai’s leadership in branded residences is more than a headline—it signals a sustainable, long-term trend that aligns with global wealth dynamics, evolving buyer preferences, and the emirate’s economic vision. As demand continues to rise, and with prices projected to grow, off-plan investors have a unique opportunity to enter a market likely to remain vibrant and rewarding for years to come. In an environment that combines luxury, stability, and global brand recognition, branded residences in Dubai emerge as a compelling choice for those looking to secure future gains in a dynamic real estate market.